David Beckham in London today launched an ambitious new global malaria campaign, Malaria Must Die, So Millions Can Live calling upon leaders to “unite and fight” malaria. The campaign’s first focus is on leaders at the upcoming Commonwealth Heads of Government Meeting (CHOGM) in London in 70 days’ time.
The ground-breaking film, made by Ridley Scott Associates working with digital ad agency R/GA and Director Baillie Walsh, alongside input from Richard Curtis, features David in a glass box “under attack” by a swarm of mosquitoes.
New film reveals David Beckham in a glass box “under attack” by a swarm of mosquitoes – a stark reminder of the deadly threat of malaria
Film launches ground-breaking global campaign Malaria Must Die – So Millions Can Live, calling on Commonwealth leaders to take action when they meet in London in 70 days’ time (April 2018)
Film live at https://www.malariamustdie.com/
David Beckham has posted on FACEBOOK and INSTAGRAM
This dramatic film makes the point that, like David, those of us living in malaria-free countries are fortunate to be protected from the deadly disease, but half of the world’s population are still at risk. Malaria tragically claims 445,000 lives a year and over half of these deaths occur in Commonwealth countries. Each death is needless as malaria is totally preventable and costs less than a cup of tea to treat.
David Beckham, a founding member of Malaria No More UK Leadership Council says,
“I’ve supported the malaria fight for over 15 years and it’s been exciting to see the progress made to save lives, including millions of young children. As the mosquito film shows, these insects are annoying in places likes the UK but in many parts of the world, a mosquito bite is terrifying and deadly, leading to malaria and the loss of a child’s life every two minutes.
Some Malaria Facts
A child dies from malaria every two minutes
Over 445,000 people die every year from malaria, mostly pregnant women and children under five
Malaria is the world’s oldest disease
Half the world’s population is still at risk from malaria
Malaria is totally preventable and costs less than a cup of tea to treat
90% of the Commonwealth population live in malaria affected countries
Malaria can affect anyone that enters an “at-risk” area. Cheryl Tweedy, David Attenborough, George Clooney, Michael Caine and Michael Essien are just a handful of famous faces that have suffered.
The making of the campaign film
R/GA, a digital agency leader for over 40 years, and Director Baillie Walsh provided the creative idea for this film and Ridley Scott Associates were the team behind making it. The film was shot in London with 10,000 live mosquitoes bred by Imperial College and the ARCTEC labs at the London School of Hygiene & Tropical Medicine Hygiene (LSHTM).
Additional CGI mosquitoes were added into the film post production (offline edit by Final Cut and the post production by Absolute Post).
This is totally unacceptable, especially when we know how to prevent and cure it. That’s why I’m standing with the millions who live with this threat every day. I urge Commonwealth leaders to be ready to take bold action when they meet in London in April and to unite to stop this disease in its tracks.”